Consumers disregard retargeted ads & favour controlling their...
The majority of people (86 per cent) are losing patience with bad ad retargeting, deeming it “irritating” or “intrusive” on their privacy, and often choosing to ignore them entirely, according to new...
View ArticleThe prospecting model that offers a fresh take on the ‘Open Vs. Closed’ debate
Programmatic is now the mainstream with over half of all display ads bought using such technologies in the UK (see chart), which means that marketers have to get more imaginative in how they use it....
View ArticleFacebook confirms closure of its retargeting network FBX
Facebook is to close down its ad exchange FBX, an advertising tool that lets brands retarget ads via third parties such as AppNexus and Criteo, in November according to The Wall Street Journal.The Wall...
View ArticleYahoo lets advertisers retarget with native ads
Yahoo has announced the ability for search advertisers in the US to expand the reach of their campaigns on Yahoo Gemini, its search and native advertising marketplace, by leveraging search retargeting...
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